while it may not be big news, one can say this CM indicates the growing solidification of akb’s influence on japanese media. akb48 participating in CMs have been a bit sparse, a few here and there; the only large CM they have done was for AOKI suits with the release of their last single ‘sakura no shiori’. a vegetable drink isn’t much, but it seems to be more widely spread and has a less “we’re akb48! pay attention to us!” attitude, which can signify that they’re becoming more comfortable appearing in these ads without pointing to themselves as an up-and-coming idol group.
this could lead to more mainstream opportunities for the group. here’s a video of the CM being showcased on a tv program: